Through a combination of driver analysis, message testing, and MaxDiff feature prioritization, PSB helped a Fortune 500 quick-serve restaurant uncover the benefits of their new value menu; revealing two major themes that drive both behavior and perceptions, both of which informed the company’s introductory communications.
PSB customer experience study helped a major B2B communications company identify the operational areas that were most critical to the overall customer experience, resulting in a 10% improvement in their NPS scores in two years. The study identified areas for improvement in the company’s account relationship and sales process which provided the company with a way to prioritize customer experience improvement initiatives in the areas which mattered the most to their customers.
PSB’s product demand research helped a leading food supplies brand overcome regional limitations among chicken consumers by identifying expansion markets that could offer the highest demand and revenue potential for their products.
PSB’s quantitative survey helped a leading technology company overcome uncertainty about how to brand a new product with early adopters by quantifying the “brand tax” and “brand benefit” associated with endorsing the product.
PSB’s price sensitivity research showed an OTT entertainment service provider that their service could increase in price and actually gain subscribers at the higher price.
PSB’s qualitative tools and quantitative Stakeholder Messaging study helped a Fortune 500 manufacturer design and implement a stakeholder engagement study with elites across the United States, resulting in continued trust in the brand.
PSB’s global message testing process helped a Fortune 100 company overcome allegations of monopolistic practices by identifying the strongest possible messaging to reassure customers.
PSB’s behavioral segmentation helped a Fortune 100 technology company identify target audiences based on their usage patterns to inform marketing strategy and product development initiatives.
PSB worked with the crisis team at BCW to help a major steel manufacturer mitigate backlash in the United States in the wake of a product safety issue. PSB conducted a quick-turn assessment of key stakeholders to gauge awareness and sentiment surrounding the crisis and to understand the most salient responses, allowing the manufacturer to be more responsive to criticisms and potential threats in the US.
PSB’s shopper modeling helped a large PC OEM to identify the best hardware color treatments for tech-forward consumers, maximizing profitability across their 20-SKU lineup.
PSB’s polling helped airline pilots and flight attendants overturn a regulatory plan by the TSA that would have allowed knives on commercial flights by demonstrating public opposition to the policy.
PSB used Decision Choice Modeling to help guide the startup business and marketing plan for an emerging company in the direct-to-home video on demand sector, leading to increased VC funding.
PSB’s corporate citizenship work for a major professional services company helped third sector organizations better understand the challenges that low and medium-skilled workers face throughout the job-seeking and upskilling journey, providing actionable recommendations for how to overcome these barriers.
PSB’s messaging and tracking research helped a local energy utility overcome extremely negative brand perceptions as a result of years of power outages. Our research informed a campaign focused on humanizing the company, keeping the customer informed, and communicating the long-term strategy and goals. In 2011, at the beginning of the turnaround, the company’s customer satisfaction was 54%, by the end, it was 72%.
PSB’s focus groups and quantitative survey helped a leading technology company better understand the usage of a new product in order to inform a compelling value proposition that positioned the product as the one-stop-shop for online event discovery.
Qualitative and quantitative research provided insight into untapped messaging themes that allowed one of the largest insurers in the U.S. to create a differentiated and insight-driven advertising campaign focused on flexibility.
PSB’s used Bayesian Network Mapping for a leading technology platform to visualize the full consumer app ecosystem and identify opportunities for cross-product integration.
PSB’s semiotics testing guided a Fortune 100 company through their icon portfolio redesign with end users to optimize designs for increased trial and product downloads.
PSB’s root cause analysis helped a major national non-profit and a leading advertising agency overcome common misperceptions on the reasons why unbanked Americans remain unbanked to a create new, highly motivating and relevant communication platform about banking benefits.
PSB messaging research helped a major provider of wireless technology for mobile access to the internet change their messaging direction and address the real concerns of Americans – privacy.
PSB’s messaging research and strategic insights helped the convenience store industry demonstrate their ability to meet consumer demand for fresh, healthy, and better-for-you options through the launch of the “ReFresh” strategic industry positioning campaign.
PSB used an experimental design to model how customers were likely to react to GDPR in the UK to support the thought leadership of a B2B technology company focused on privacy.
PSB’s product bundling study helped a satellite internet company determine the most compelling go-to-market offer as the company expanded their ability to offer satellite internet to a wider distribution of homes. Using an adaptive discrete choice approach, PSB was able to test hundreds of combinations of products, services, promotional offers and pricing to determine the bundling combinations with the highest potential to gain market share.
PSB’s data modeling helped a major movie studio target and deliver ads to 40 million individuals in support of a competitive December title launch.
PSB’s jury groups and message testing methods helped a major CPG company to recover declining market share against private label trash bags, uncovering new, relevant ways to redefine the unique value of the company’s bags beyond just quality and price.
PSB’s messaging research helped a major U.S. automotive company overcome negative perceptions of the industry in the midst of a massive government bailout. Our research informed a campaign focused on 3 major points – we didn’t take the bailout, we have a plan, and we have higher quality products. The campaign generated thousands of national and local media hits, and five months after it began, the company’s favorability had improved by 23%.
PSB’s thought leadership demonstrated to a large tech organization how the underrepresentation of women and minorities in computer science studies creates bias with young adults, informing an inclusivity strategy for education.
PSB’s research-based messaging and grassroots activation strategy helped a leading professional organization of physicians defeat a regulatory proposal that would have replaced doctors with nurses in certain care situations, using veteran-centric messaging to make the case that there is no substitute for physician-led care for those who have served.
PSB’s text-based analytics techniques helped a Fortune 100 software company analyze search behavior to identify gaps in service offerings and develop product enhancement strategies.
PSB segmentation research discovered new target audiences for a disruptive online company in the home décor space looking to expand their product and service offering.
PSB’s behavioral analytics helped a Fortune 100 software company uncover product development opportunities by building a tool that analyzes historical trends in online behavior.
PSB’s consumer segmentation study among the U.S. general population guided the go-to-market strategy for a major food producer’s new product, providing the company with clear target audiences, communication strategies by audience, and ways to reach them. Armed with PSB insights, the food producer has continued its fast-paced growth, accelerating its products from niche to national.
Using a Modified Van Westendorp model, PSB was able to determine how price impacted demand for individual produce products among grocery shoppers in the U.S., Saudi Arabia, UAE, Shanghai, and Japan. Our work revealed which products would be most profitable in each market, providing the company with the insights it needed to prioritize international expansion plans.
PSB’s digital and social analytics helped a Fortune 100 technology company short-list technical product naming opportunities by determining relevance and usage of specific terms in everyday developer discussions.
PSB designed immersive qualitative research to show a major social media company the opportunities that exist for in-family communication, primarily between teens and their parents.
PSB’s messaging strategy work for a Fortune 100 food and beverage corporation informed the company’s responses to contemporary policy and market challenges facing the industry, including identifying ways to communicate brand and product values that will resonate among increasingly health-conscious consumers.
PSB used both a national survey of voters and Congressional District-specific polls to help a non-partisan election group with the goal of sending more Military Veterans to Congress develop a communications strategy to bridge partisanship and focus on real results in Congress.
PSB’s targeted quantitative polling articulated the impact of 5G on the small businesses for a major telecommunications company. Our ability to capture otherwise hard-to-reach audiences allowed us to gain insight on how small businesses think of 5G, how 5G offerings shift perceptions of telecommunications services, and which data plans and potential add-ons are most appealing.
PSB’s narrative project helped a global non-profit reframe how their sector should communicate the benefits of their new global development aid programs with elites and influencers.
PSB’s quantitative public release survey helped a leading technology company overcome public skepticism about a new product by validating that parents see value in their children having access to messaging apps for communicating with friends and family, educational opportunities, and entertainment purposes.
PSB’s product feature evaluation guided a technology leader to stress adaptability in communications with IT decision makers to improve the competitive positioning of their endpoint management solution.
PSB’s thought leadership for a major professional services company and a global non-profit was the basis for a wide-reaching set of recommendations to improve the coding industry’s gender gap. The program works to bridge this disparity by encouraging girls to consider careers in coding, raising awareness of relevant issues, and positioning our clients at the forefront of the debate.
PSB’s messaging research helped a publicly managed, privately funded insurance provider convince consumers of the importance of earthquake insurance by changing the tone and focus of communications.
PSB used both qualitative and quantitative research to provide key insights into how Americans think about the Internet and the importance of U.S. internet companies in their everyday lives, giving a large technology trade association clear guidance on how to elevate the “brand” of the internet
PSB conducted interviews with business, regulatory, academic, and advocacy stakeholders for a plastics producer looking to understand the future of the recycling ecosystem in Europe, which we then quantified to inform their messaging to help take a leading position.
PSB’s jury groups and quantitative polling helped a major automotive company determine the most effective messages to promote their latest top-selling truck, while neutralizing any potential attacks about its durability and safety. PSB developed the phrase “military grade aluminum” to mitigate potential attacks, resulting in one of the most successful truck introductions of all time, earning 83% of all truck press coverage.
PSB’s crisis flash polling helped a major cruise line mitigate reputational risk after a headline-garnering accident in Europe. Additional PSB branding and reputation management research was used to inform the broader industry on how to rebuild public trust.
PSB’s digital and social analytics helped a commercial technology company looking to develop software for early-adopters in a scientific vertical to better target niche audiences and partner with influencers in the space.
PSB’s logo testing helped a telecommunications company select a new logo that enhanced its breakthrough potential as an innovative and unique telecommunications company. PSB developed the testing criteria, aligning with the brand’s strategic direction and consulting both with the company and their branding agency on elements regarding which new logo most strongly communicated the intent of their new branding.
PSB’s research-based messaging helped a leading medical organization overcome confusion and misperceptions about professional certifications using a reframed positioning that emphasized the importance of a Physician Anesthesiologist.
PSB’s quantitative insights led a leading technology firm to consider the efficacy of a cross-marketing strategy between gamers and workstation users to help them build their connected campaign approach.
PSB’s audience segmentation helped a government agency sort every neighborhood in the country into a typology that provided a unified framework for nationwide communication and outreach.
PSB’s reputation tracking for a leading pharmaceutical company empowered the company to address negative perceptions of the pharma sector among consumers and stakeholders, both to distinguish the company from competitors and to build trust among these audiences.
PSB’s behavioral analytics provided a Fortune 100 technology company visibility into how consumers use products at various price tiers to inform marketing and product development efforts.
PSB’s digital and social analytics helped a Fortune 100 technology company understand the immediate consumer response and sentiment to its Super Bowl commercial.
PSB conducted tracking studies for a mortgage enterprise, providing insights on the general population and mortgage lenders’ feelings about the housing market while illuminating opportunities and threats as the industry and technology continue to evolve.
PSB conducted in-depth interviews and focus groups in conjunction with a quantitative messaging study to help a Fortune 500 quick-serve restaurant combat trust issues and overcome negative press by improving its understanding of food quality, resulting in double digit improvement on trust scores.
PSB’s predictive response models provided a government agency the key planning and evaluation metrics for its integrated communications campaign.
PSB worked with a leading telecommunications company along with Landor to conduct targeted research among First Responders, enabling a multinational Fortune 100 communications conglomerate to better understand the needs and concerns of fire, emergency medical, and police personnel as it prepared to build the first national broadband network specifically for them.
PSB’s research helped a Fortune 500 telecommunications equipment company articulate its mobile expertise among opinion leaders, elite audiences, and business decision makers worldwide to improve its brand visibility.
PSB’s customer journey online community research helped a major computer accessory supplier to jumpstart stagnant marketing results among tech shoppers by investigating specific steps taken by consumers who are in the market for a new tech device. Using our findings, the company could better align their marketing strategy to maximize its impact among potential customers.
PSB’s annual tracking and advertising assessment study helped a private non-profit research university understand awareness and perceptions of their brand and advertising among prospective undergraduate and graduate students. The university uses these insights to adjust and optimize their ad campaigns and tailor their marketing strategies to maximize impact.
PSB’s message testing helped a Fortune 100 company to explore the space between in-product messaging and disruptive advertising with consumers, helping them to monetize a new revenue stream without jeopardizing user satisfaction.
PSB’s behavioral analytics helped a Fortune 100 software company understand which types of product engagement drive user satisfaction and where improvement is needed against competitors.
PSB jury groups helped a Fortune 500 quick-serve restaurant overcome a crowded and commoditized breakfast market by providing the key content and differentiating factors to inform their advertising campaign.
PSB’s foundational tracking research helped a direct-to-consumer technology company understand elites and influencers so that they could build more effective corporate reputation strategies.
PSB’s adaptive conjoint analysis helped an online university understand slow growth in their master’s level degree programs among prospective graduate students. Using sophisticated modeling based on simulations, PSB identified the optimal combinations of features and price to attract new students.
PSB helped develop and launch a major literacy campaign in partnership with a global education company to raise awareness of the international illiteracy challenge and lead the conversation on how to tackle it.
PSB used conjoint methodology to help an entertainment ticketing service package and price a new offering.
PSB’s reputation work for a Fortune 500 aerospace and defense company helped it identify and prioritize issues that drive positive and sustainable perceptions among buyers, influencers, and media stakeholders, supporting the company’s international growth strategy.
PSB conducts a biannual, ten-country brand tracking study among opinion leaders for a Fortune 100 financial services company to help the global firm maintain its competitive edge in each country — enhancing its brand and gaining market share in a crowded and competitive industry.
PSB’s qualitative and quantitative messaging tools enabled a multinational media and information firm to effectively position and communicate its merger to business audiences across North America.
PSB’s predictive analytics helped a Fortune 100 technology company identify which marketing investments to make in their customer’s shopping journey that would result in the most uplift in purchase conversion.
PSB hosted a Brand Bootcamp workshop to increase understanding of an online university’s new brand values and positioning among employees, students, and faculty. The workshop had a twofold purpose, communicating brand values while also activating the learnings through staff.
PSB’s digital segmentation tagging helped a global non-profit more effectively target and reach key audiences with online marketing.
PSB’s national messaging study helped a Fortune 500 retailer effectively leverage acquisition properties and regain confidence with consumers across the United States.
PSB’s digital and social analytics helped a leading consumer hardware maker identify opportunities to work better with retailers during Black Friday to increase customer satisfaction and competitive advantage.
PSB’s global sustainability messaging poll helped a Fortune 100 consumer goods corporation formulate its sustainability platform with consumers and elites around the world.
PSB’s brand and messaging research helped a major satellite company overcome limited relevance as a satellite imagery provider among non-government organizations by identifying the company’s competitive benefits and strengths.
PSB’s Customer Lifetime Value analytics helped a large technology retailer identify and profile its most valuable customers and identify strategies for acquisition and revenue growth.
PSB’s sophisticated data and analysis helped a Fortune 500 telecommunications equipment company ensure success in mobile technology with business and technology leaders across the US, Europe and Asia, and gain thought leadership credit for 5G innovations.
PSB’s flash polling helped a travel company manage an ongoing crisis with potential customers by helping them understand the right moment to shift their communications from mitigation to promotion and the right messages to deploy during both phases.
PSB’s campaign effectiveness tracking helped a Fortune 100 company evaluate the impact of a national TV campaign on brand perceptions and purchase behavior.