PSB is a global custom research and analytics consultancy that merges a deep understanding of PEOPLE x SCIENCE x BUSINESS to create human insights that inspire leaders to make more informed decisions with confidence.

Has there ever been a more challenging time to unpack the intricacies of human engagement?

There’s a mountain of information out there – 2.5 quintillion bytes of data are created each day. Sometimes, it’s hard to know what to do with it all. At PSB, this is our purpose.

We understand PEOPLE.
We understand SCIENCE.
We understand BUSINESS.

After all, it’s in our name.


Our customized approach goes deeper to help our clients solve their most complex challenges.

It’s not enough to simply know

when and

We understand why – and PSB has informed global leaders as a strategic partner for over 40 years.

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We dig deeper, we go further, we look wider to uncover more information to create the Insights That Count™

Our clients

We have transformed industries, elected world leaders, and busted long-held myths. We create insights that count across a diverse range of industries.