PSB - Global custom research and analytics consultancy

PURPOSE

PSB is a global custom research and analytics consultancy that merges a deep understanding of PEOPLE x SCIENCE x BUSINESS to create human insights that inspire leaders to make more informed decisions with confidence.

Has there ever been a more challenging time to unpack the intricacies of human engagement?

There’s a mountain of information out there – 2.5 quintillion bytes of data are created each day. Sometimes, it’s hard to know what to do with it all. At PSB, this is our purpose.

We understand PEOPLE.
We understand SCIENCE.
We understand BUSINESS.

After all, it’s in our name.

OUR APPROACH

Our customized approach goes deeper to help our clients solve their most complex challenges.

It’s not enough to simply know

who,
what,
where,
when and
how.

We understand why – and PSB has informed global leaders as a strategic partner for over 40 years.

View capabilities

We understand people

The right questions

We know how to ask the right questions and combine the right data and research techniques to engage consumers where they are, to connect with them at key inflection points in consideration and evaluation.

The root cause

We find people endlessly fascinating and love figuring out what makes them tick – we dive deep to uncover the root causes, motivations and inspirations that drive human behavior.

The finest detail

From remote border populations to institutional investors, policy professionals to B2B decision makers – we observe the finest cultural differences and deliver nuanced strategies.

We understand science

The rigor

As a primary researcher, we approach our work as the scientists we are – with unprecedented rigor, a drive to discover and total commitment to uncovering the facts.

The toolbox

We combine qualitative and quantitative methods, deep analytics, and social and digital discovery to inform a deeper understanding and create actionable insights.

The expertise

We employ diverse teams that include sociologists, psychologists, journalists, data scientists, anthropologists, policy experts, business leaders, public opinion researchers, and consultants. We create the right team for each situation.

The innovation

We embrace modern research design by combining unstructured behavioral data, qualitative attitudinal insights and passive data capture through telemetric agents.

We understand business

The immersion

We embed ourselves into our clients’ organizations, taking on their most critical challenges as our own.

The context

We don’t do cookie-cutter solutions or data dumps. We provide relevant, strategic insights for each unique business context, incorporating key economic, social and political dynamics.

The impact

We have helped transform industries and elect world leaders. We have propelled new business models and busted long-held myths. We believe bold moves require confidence.

We dig deeper, we go further, we look wider to uncover more information to create the Insights That Count™

Our clients

We have transformed industries, elected world leaders, and busted long-held myths. We create insights that count across a diverse range of industries.