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Forbes Top Brands

Forbes Top Brands
PSB partnered with Forbes Magazine to provide a unique view of how Brand Purpose impacts consumer perceptions of leading brands.

PSB Poll

The New American Manufacturing Sector:
Findings From a Nationwide Quantitative Poll.


How Successful People Do it – and What You Can Learn From Them
by Michael Berland
Offers an unprecedented compilation of introspective interviews, advice and analysis of success with first-person stories from 45 leaders in business, sports, fashion and entertainment.

Microtrends

The small forces behind tomorrow's big changes
By Mark J. Penn with E. Kinney Zalesne
The newly released paperback edition of Microtrends, including many new and updated trends, is climbing on the New York Times' Bestsellers list.
www.microtrending.com

PSB Brands

Green Brands Survey 2011
Since 2006, Penn, Schoen & Berland has partnered with our WPP sister agencies Landor Associates and Cohn & Wolfe to survey consumers on their perceptions of the rapidly evolving "green" space with this Green Brands Survey.

 
 
 
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Who We Are
     - Mark Penn
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   - Laura Ansell
   - Christine Armstrong
   - Donald A. Baer
   - Michael J. Berland
   - Erica Beyer
   - Julie Bissell
   - Alexander Braun
   - Mark Burles
   - Dr. Matt Carter
   - Tatt Chen
   - Nick Crofoot
   - Alan H. Fleischmann
   - Curtis Freet
   - Jonathan Gardner
   - Robert Green
   - Jenessa Hunter
   - David James
   - Jonathan Kay
   - Amy Krane
   - Amy Leveton
   - Jay Leveton
   - Joel Levy
   - Matt Lieppe
   - William Mann
   - James McNamara
   - Jon Penn
   - Mike Pettingill
   - Merrill Raman
   - Ann Redmond
   - Chris Rethore
   - Heather Sajeski
   - Jake Sedlock
   - Judd Serlen
   - Scott Siff
   - Ashwani Singla
   - Craig T. Smith
   - Ethan Titelman
   - Rachel Rodin Wolman

 
Erica Beyer
 

Erica Beyer
Vice President

Erica Beyer is Vice President, PSB Seattle, where she consults for a wide range of global brands. She has over twenty years of executive of executive experience in public relations, advertising and marketing, with specific emphasis on messaging and communications strategy.

Prior to PSB, Erica was Vice President of Marketing for the Paul Allen-backed Digeo Corporation, a role she held through its sale to ARRIS Group, Inc.

Previously, she was Vice President and General Manager for Waggener Edstrom Worldwide where she led teams and strategy for clients including Microsoft, Boeing and Starbucks.

Earlier in her career, Erica was Managing Director at KNCF/Dave, an advertising agency, where she led their technical and wireless practices. She also held senior marketing positions at McCaw Cellular/AT&T Wireless, in its corporate and consumer divisions.

Erica holds a Bachelor's Degree in English with an emphasis in Scientific and Technical Communications from the University of Washington.