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Forbes Top Brands

Forbes Top Brands
PSB partnered with Forbes Magazine to provide a unique view of how Brand Purpose impacts consumer perceptions of leading brands.

PSB Poll

The New American Manufacturing Sector:
Findings From a Nationwide Quantitative Poll.


How Successful People Do it – and What You Can Learn From Them
by Michael Berland
Offers an unprecedented compilation of introspective interviews, advice and analysis of success with first-person stories from 45 leaders in business, sports, fashion and entertainment.

Microtrends

The small forces behind tomorrow's big changes
By Mark J. Penn with E. Kinney Zalesne
The newly released paperback edition of Microtrends, including many new and updated trends, is climbing on the New York Times' Bestsellers list.
www.microtrending.com

PSB Brands

Green Brands Survey 2011
Since 2006, Penn, Schoen & Berland has partnered with our WPP sister agencies Landor Associates and Cohn & Wolfe to survey consumers on their perceptions of the rapidly evolving "green" space with this Green Brands Survey.

 
 
 
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Who We Are
     - Mark Penn
   - Paul Andrepont
   - Laura Ansell
   - Christine Armstrong
   - Donald A. Baer
   - Michael J. Berland
   - Erica Beyer
   - Julie Bissell
   - Alexander Braun
   - Mark Burles
   - Dr. Matt Carter
   - Tatt Chen
   - Nick Crofoot
   - Alan H. Fleischmann
   - Curtis Freet
   - Jonathan Gardner
   - Robert Green
   - Jenessa Hunter
   - David James
   - Jonathan Kay
   - Amy Krane
   - Amy Leveton
   - Jay Leveton
   - Joel Levy
   - Matt Lieppe
   - William Mann
   - James McNamara
   - Jon Penn
   - Mike Pettingill
   - Merrill Raman
   - Ann Redmond
   - Chris Rethore
   - Heather Sajeski
   - Jake Sedlock
   - Judd Serlen
   - Scott Siff
   - Ashwani Singla
   - Craig T. Smith
   - Ethan Titelman
   - Rachel Rodin Wolman

 
Penn Schoen Berland Wins Best Radio Ad of 2011
 

Campaigns & Elections has awarded Penn Schoen Berland (PSB) a 2012 Reed Award for excellence in the field of political communications and the category of radio. Principal Robert Green received “Best Radio Ad of 2011” for his work on behalf of the National Association of Convenience Stores (NACS) in the swipe fee reform fight.

The Reed Awards recognize excellence in campaign management, political consulting and political communication. The awards, named after Campaigns & Elections founder Stanley Foster Reed, embody his mission to strive for excellence in political campaigning.

"The Reed Awards recognize the very best in political campaigning and communication in the United States and the rest of the world. When you win a Reed Award you're joining an exclusive club whose members literally shape the political future with unparalleled expertise and skill,” said Campaigns & Elections Publisher Shane Greer.

Research-based message crafted by Penn Schoen Berland brought lawmakers from both sides of the aisle together in defense of swipe fee reform. The intense lobbying battle was named #1 in The Hill’s “Top 10 Victories of 2011” and #1 in Politico’s “Top 5 fights of 2011.”

Penn Schoen Berland and Principal Robert Green had previously received the 2010 Reed Award for “Best Public Affairs Campaign” for the research-based campaign that led to the passage of swipe fee reform.

Winning companies like Penn Schoen Berland represent the top talent in the political and public affairs consulting business in the fields of Direct Mail, Online Advertising, Newspaper Advertising, Phones, Political Technology, Signage and Collateral Material, Radio and Television.

Campaigns & Elections is the preeminent "how-to" journal of politics, focused on the tools, tactics and techniques of the political consulting profession, Published bimonthly, C&E brings readers inside the world of campaign strategy and management with case studies and insights from the movers and shakers of the political consulting world.

Penn Schoen Berland is a market research and consulting firm with over 30 years of experience that specializes in bringing the lessons from the political campaign trail into the corporate boardroom to give our clients the strategic insights they need to beat the competition - WINNING KNOWLEDGE™