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Forbes Top Brands

Forbes Top Brands
PSB partnered with Forbes Magazine to provide a unique view of how Brand Purpose impacts consumer perceptions of leading brands.

PSB Poll

The New American Manufacturing Sector:
Findings From a Nationwide Quantitative Poll.


A PSB survey of cancer patients
A PSB survey of cancer patients for the Coalition to Prevent Deep Vein Thrombosis reveals low awareness of increased risk for fatal condition.

Pollie Award

Pollie Award
PSB has been recognized by The American Association of Political Consultants (AAPC) with a Silver “Best in Show” Pollie for the category of Public Affairs Campaign as well as a Bronze Pollie for “Nationwide Public Affairs Radio campaign.”

PSB Brands

Green Brands Survey 2011
Since 2006, Penn, Schoen & Berland has partnered with our WPP sister agencies Landor Associates and Cohn & Wolfe to survey consumers on their perceptions of the rapidly evolving "green" space with this Green Brands Survey.

 
 
 
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Who We Are
     - Donald A. Baer
   - Laura Ansell
   - Erica Beyer
   - Julie Bissell
   - Alexander Braun
   - Mark Burles
   - Dr. Matt Carter
   - Nick Crofoot
   - Alan H. Fleischmann
   - Curtis Freet
   - Robert Green
   - Jenessa Hunter
   - David James
   - Jonathan Kay
   - Amy Krane
   - Amy Leveton
   - Jay Leveton
   - Matt Lieppe
   - William Mann
   - James McNamara
   - Afshin Mohamadi
   - Jon Penn
   - Mike Pettingill
   - Merrill Raman
   - Megan Rouhier
   - Heather Sajeski
   - Jake Sedlock
   - Judd Serlen
   - Scott Siff
   - Ashwani Singla
   - Craig T. Smith
   - Ethan Titelman
   - Jonathan Wibberley

 
Penn Schoen Berland Wins 2012 David Ogilvy Award for Best
Entertainment Campaign
 

The Advertising Research Foundation has awarded Penn Schoen Berland (PSB) a 2012 David Ogilvy Award in the category of entertainment, sports, and media. Penn Schoen Berland was honored with the Gold award for work on behalf of Paramount Pictures in the campaign for the film Justin Bieber: Never Say Never.

The David Ogilvy Awards honor the best research-driven campaigns each year, and celebrate the critical role of consumer research in creating successful advertising. The awards, named after legendary ad man David Ogilvy, recognize his spirited advocacy of the importance of research in making good advertising better.

Paramount’s campaign for Justin Bieber: Never Say Never was inspired and guided by messaging developed by Penn Schoen Berland. The campaign helped Never Say Never become the highest grossing concert film of all time.

The case study is available for download from the Advertising Research Foundation:

http://thearf-org-aux-assets.s3.amazonaws.com/ogilvy/12/PDF/Justin%20Bieber.pdf

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