Bios

Robert Green

Robert Green is a principal at Penn, Schoen and Berland Associates. Robert Green provides research-based consumer and B2B marketing strategies to a wide variety of corporate clients, across the technology, communications, transportation, consumer goods, and financial industries.

Robert Green has helped pioneer the use of various proprietary and competitive testing techniques to better simulate how people process messages in real world settings.

Some of Robert Green's Washington-based clients include nationally recognized news publications; the Smithsonian (Museum of the American Indian); and a wide variety of trade and professional associations such as the National Association of Children's Hospitals and Related Institutions. Much of his day-to-day work in Washington involves advising major corporate issue coalitions on research-based communications strategies.

Robert Green has written extensively on political messaging, most notably middle class concerns and "values" issues in a series of essays in The Polling Report. A cum laude graduate of the University of Kansas, Robert Green took Honours in British History at the University of Aberdeen. He was originally trained in survey research at the Eagleton Institute of Politics at Rutgers.

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