Bios

Jonathan Penn

Jonathan Penn founded our Media & Entertainment and Internet research practices nearly a decade ago. He is an Internet market research pioneer and strategic consultant to video game, motion picture and magazine clients.

Today, Jonathan Penn is advising top video game publishers on competitive positioning, consumer segmentation, play testing, packaging research, and advertising strategy. Notably, he is working with a top video game publisher to forecast game sales months before release ¡V a process he developed for the firm's motion picture and publishing clients.

Since 2003, Jonathan Penn has been at the innovation forefront of motion picture research. Jonathan was one of the first Hollywood researchers to prove that Internet survey research is predictive of opening weekend box office. He is working with top studios to modernize their messaging and creative testing research via the online testing of scripts, posters, trailers, TV ads, and release dates.

In 2001, Jonathan Penn pioneered the use of the Internet for magazine cover testing. Under his leadership, the firm has become the worldwide leader in magazine cover optimization. Over 40 magazines count on Penn, Schoen and Berland's cover strategy research to increase their newsstand sales.

In 1999, Jonathan led the firm's transition from telephone to Internet research. He built one of the largest in-house Internet survey research operations. Today, Penn, Schoen and Berland conducts more interviews online than in any other medium.

Previously, Jonathan Penn served as the Director of Internet Strategy for Hillary Clinton's successful Senate win in 2000. Jonathan is a graduate of the University of Pennsylvania where he majored in History.

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