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Ethan Titelman

Ethan Titelman is Vice President of Media and Entertainment Research division of Penn, Schoen and Berland Associates.

Ethan Titelman has extensive experience directing competitive positioning, advertising, branding strategy, cover testing and message polling for PSB’s media and entertainment clients. Since 2001, Ethan has overseen nearly 500 media and entertainment research projects for such clients as Walt Disney Studios, Sony Pictures, Paramount Pictures, Universal Pictures, Warner Home Video, Blu-ray Disc Association, Electronic Arts, Conde Nast Publications, and Time Inc.

Ethan Titelman has provided strategic consulting for the marketing campaigns of over 60 major motion pictures, from greenlighting a film to developing its competitive positioning, advertising campaign (including posters, trailers, TV ads, and Internet ads), and release schedule.  Through this work, Penn, Schoen and Berland Associates has created a box office forecasting model that can predict opening weekend box office months before release.  

Ethan Titelman graduated magna cum laude from the University of Pennsylvania where he majored in International Relations and Political Science.

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