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David Ginsberg

David Ginsberg is Vice President of Penn, Schoen and Berland Associates. 

David Ginsberg has extensive experience in national political campaigns as well as corporate reputation, crisis communication, and competitive positioning research.  Ginsberg brings the lessons from four presidential campaigns to PSB’s corporate clients, working to create research-based communications strategies that beat the competition and achieve the client’s goals.  Ginsberg’s clients at PSB include work in the technology sector, the energy sector, and the health care sector, among others, as well several international political campaigns in Europe and Africa. 

Prior to joining PSB, David Ginsberg held senior positions in several presidential campaigns, most recently serving as Senior Advisor for Communications in the Kerry/Edwards presidential campaign. David Ginsberg served as Deputy Campaign Manager for Communications in Senator Edwards' presidential campaign and as Research Director of Gore/Lieberman 2000. He is also a veteran of the Clinton/Gore 1996 presidential campaign research team.

Ginsberg has been a guest lecturer at the Institute of Politics of Harvard University’s Kennedy School of Government as well as at the Annenberg School for Communication at the University of Pennsylvania.  He has been featured in stories in the Washington Post, the New York Times, Spin Magazine, and was name a “Rising Star” by Campaign and Elections Magazine in 2005.  He graduated with a Bachelor’s degree in History from the University of Pennsylvania. 

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