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Amy Leveton

Amy Leveton is Senior Vice President and Managing Director of Penn, Schoen and Berland Associates.

With PSB since 1998, Amy Leveton is an expert in translating market research into winning strategies that allow her clients to succeed in competitive environments. From corporate reputation, brand positioning and stakeholder engagement to rapid visual polling and tracking to ensure resources are allocated as efficiently as possible, Amy helps develop strategies and tactics for major companies in their reputation-building efforts as they face scrutiny in a global and rapidly changing business environment. Ms. Leveton is a strategic partner for Fortune 500 corporations in the telecommunications, technology, consumer goods, insurance, retail and QSR industries. She leads teams that conduct integral research and strategic brand development for major entities such as General Mills, T-Mobile, Proctor & Gamble, MetLife and the United States Department of Treasury.

Amy ran the research team which helped transform McDonald's image and created the messaging behind its successful "We Hear Ya" advertising campaign. Ms. Leveton has a multi-year, award winning relationship with Microsoft, where she has managed dozens of projects including Office, Windows Server Software, Commercial Software Initiative, and has led the Microsoft Games account since the successful launch of Xbox in 1999.

In the political arena, Amy Leveton was the head of research for the Hillary Clinton for President Campaign. Previously, she helped re-elect Hillary Rodham Clinton to a second term in the US Senate and also served as the project manager, managing all political research including polling, visual testing, and targeting on Senator Clinton's successful 2000 bid, for which Penn, Schoen and Berland Associates won the American Association of Political Consultants "Pollster of the Year" Pollie Award. Ms. Leveton has been instrumental in achieving victories for a range of other political candidates in the US and abroad.

Amy Leveton graduated summa cum laude from the University Of Michigan Honors College, with dual degrees in political science and psychology.

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