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Amy Leveton Senior Vice President and Managing Director, Penn, Schoen and Berland Associates

Amy Leveton is a Senior Vice President and Managing Director of Penn, Schoen & Berland Associates, Washington, D.C.

Amy joined PSB immediately after college and has risen quickly through its ranks. She was the firm’s first female Vice President and remains its only female Managing Director. As head of the Washington, DC office, she manages a staff of nearly 40 researchers.

In 2008, PRWeek magazine named Amy as one of its “40 Under 40”. The annual list honors those public relations practitioners under 40 years of age who demonstrate “innovative thinking, strong determination, and results that indicate a long and successful career in the PR industry.”

Amy is an expert in translating market research into winning strategies that allow her clients to succeed in competitive environments.  From corporate reputation, brand positioning and stakeholder engagement to rapid visual polling and tracking, she helps develop strategies and tactics for companies in that face scrutiny in a global and rapidly changing business environment. Amy is a strategic partner for Fortune 500 corporations in the telecommunications, technology, consumer goods, insurance, retail and QSR industries. She leads teams that conduct integral research and strategic brand development for major entities such as General Mills, T-Mobile, Procter & Gamble, MetLife and the United States Department of Treasury.

On the corporate side, Amy ran the research team which helped transform McDonald's image and created the messaging behind its successful "We Hear Ya" advertising campaign. She also has a multi-year, award-winning relationship with Microsoft, where she has managed dozens of projects including Office, Windows Server Software, Commercial Software Initiative, and has led the Microsoft Games account since the successful launch of Xbox in 1999.

In the political arena, Amy was the head of research for the Hillary Clinton for President campaign. Previously, she helped elect Hillary Rodham Clinton to a second term in the US Senate and also served as the project manager, managing all political research including polling, visual testing, and targeting on Senator Clinton's successful 2000 bid. Penn, Schoen & Berland Associates won the American Association of Political Consultants "Pollster of the Year" Pollie Award for that work. She has also been instrumental in achieving victories for a range of other political candidates in the US and abroad.

Amy Leveton graduated summa cum laude from the University of Michigan Honors College, with dual degrees in political science and psychology.

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