About Us

Founded in 1975, Penn, Schoen & Berland Associates has a twin heritage in political and corporate work, and has built its now global reputation on bringing the latest communications consulting and market research innovations from each sphere to the other. 

On the political side, Penn, Schoen & Berland Associates was one of the first firms to help manage the competitive positioning and communications strategies of our clients – whether national leaders, politicians, or candidates – the way companies manage their most valuable brands.

On the corporate side, Penn, Schoen & Berland Associates has helped Fortune 100 companies understand the power of running their communications efforts in the proactive, research-driven, integrated, and competitive manner that political campaigns do.

Penn, Schoen & Berland Associates’ unmatched results and reputation in each sphere speak to the power of this hybrid model. 

It’s why we have been recognized for our work in the top media around the world, and why, for instance, Time Magazine dubbed us “The Masters of the Message” in a cover story on our work.

It’s why our operations include 200 consultants and professionals, a sophisticated in-house market research infrastructure, and capabilities to conduct work in over 65 countries every year, with offices in Washington, D.C., New York City, London, Seattle, Hong Kong, Los Angeles and Denver.

It’s why Penn, Schoen & Berland Associates’ capabilities span not just political research or market research, but an integrated offering of strategic PR consulting, in-house creative operation, and industry expertise in everything from movies, entertainment and technology, to pharmaceutical companies, financial services firms and beyond.

And it’s why CEOs and national leaders on every continent so often turn to Penn, Schoen & Berland Associates to help them through their highest profile and most difficult challenges.

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