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Forbes Top Brands

Forbes Top Brands
PSB partnered with Forbes Magazine to provide a unique view of how Brand Purpose impacts consumer perceptions of leading brands.

PSB Poll

The New American Manufacturing Sector:
Findings From a Nationwide Quantitative Poll.


A PSB survey of cancer patients
A PSB survey of cancer patients for the Coalition to Prevent Deep Vein Thrombosis reveals low awareness of increased risk for fatal condition.

Pollie Award

Pollie Award
PSB has been recognized by The American Association of Political Consultants (AAPC) with a Silver “Best in Show” Pollie for the category of Public Affairs Campaign as well as a Bronze Pollie for “Nationwide Public Affairs Radio campaign.”

PSB Brands

Green Brands Survey 2011
Since 2006, Penn, Schoen & Berland has partnered with our WPP sister agencies Landor Associates and Cohn & Wolfe to survey consumers on their perceptions of the rapidly evolving "green" space with this Green Brands Survey.

 
 
 
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What We Do
 


 
Advertising and Creative Services
 

Recent research shows that what marketers value most in an agency partner is strategic audience insight. That’s where Proof Integrated Communications comes in. Proof IC is a joint venture of Penn Schoen Berland's advertising unit PSBcreative and Burson-Marsteller's Marsteller advertising division. Proof IC specializes in the creative execution of programs on behalf of a wide range of corporate, consumer, business-to-business, and institutional clients. 

ProofIC is a fully integrated agency founded on the idea that truly effective creative solutions spring from deep insights about the target audience—insights grounded in evidence and transformed into powerful communications by the use of compelling visual, verbal, and multimedia techniques.

Our method is simple: we uncover the right messages and identify the critical nuances, both rational and emotional, that will drive the attitude and behavior shifts our clients need to succeed.

Only then do we begin creative execution. In this way, the work is informed by something more than instinct and experience—it’s based in truth.

Through broadcast and print advertising, production and design, and live and interactive experiences, we create integrated communications programs that are rooted in factual evidence. Communications that produce the kind of results that clients are looking for today.  

For more information, please visit www.proofic.com.