Penn Schoen Berland is best known for applying the approaches and research methodologies learned in the political world to the corporate setting – an approach that built PSB’s reputation as one of the world’s premier global market research and communications consulting firms.
We help our clients win in competitive situations and make strategic decisions based on qualitative and quantitative information. Our unique hybrid process neutralizes the issues that hurt our clients, finds issues on which our clients can build majorities, and amplifies the messages that work. We are experts at finding the right message for the right audience and delivering it through the right medium.
Traditional market research offers a diagnostic assessment of a brand and takes into account demographic and geographic information. PSB goes beyond these basics to offer clients prescriptive recommendations about where a brand can go and how to get there. And our process goes beyond regular segmentation to look at psychographic issues including attitudes, behaviors, lifestyles and personalities. A PSB segmentation crafts complete messages for each target audience based on the many issues we know inform consumers' behavior.
PSB offers a complete suite of positioning and messaging services. From brand equity to stakeholder engagement, offer testing to corporate responsibility, and sustainability to crisis work, PSB can drive the strategies to inform all of your communications needs. We also offer advanced research techniques including Microtargeting, Rapid Visual Polling, and Tracking.
Across sectors and geographies, we help our clients build strategic communications plans that reach challenging audiences and really move the needle.
PSB’s Winning Knowledge™ means that we provide clients with real solutions and a competitive edge – which is why corporations trust us as strategic advisors for their toughest challenges.
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