PSB Green - From Research to Results
Penn Schoen Berland has been working on green and sustainability issues in the political and corporate spheres since our firm was founded. From that experience, we have developed a deep understanding of the nuances of green strategy, including what people truly care about in the green space and what actually motivates action.
Even in the current economy, green, sustainability and environmental issues remain important areas for companies to consider when thinking about their products, services, branding and reputation. Our annual Green Brands Survey© demonstrates that a company's green initiatives have evolved from a lip-service issue to a critical concern for consumers around the world – and the recession isn’t changing that any time soon. Green is no longer a feel-good hook; it can be an important differentiator if used correctly.
As a result, real opportunities exist for companies to realize the value that environmental stewardship creates in terms of innovation, differentiation and market share. PSB Green helps companies seize this opportunity and can ensure that your green initiatives address both your bottom-line and your corporate responsibility goals.
From stakeholder research and green positioning to our full-service strategic consulting and media production, PSB Green helps companies navigate the complex web of green issues and successfully differentiate their brands. PSB has a long track record of helping companies do just that.
From research to results, we know how to position your green story credibly, responsibly and accurately to help you drive and define the conversation.
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