Fielding Operations

During our more than three decades in business, the highly demanding nature of our work – including national political campaigns and global corporate crises – has required Penn, Schoen and Berland Associates to develop probably the most efficient, fast, and absolutely reliable fielding operation in the industry to support our political and corporate consulting work. 

Penn, Schoen and Berland Associates’ Denver field center includes hundreds of phone stations for general public interviewing, and is supported by entire departments that handle scripting, programming, processing, and list acquisition – around the clock.

Our Corporate Research Group (CRG), with its international cadre of highly intelligent and articulate interviewers who undergo an in-depth briefing process before each project, is known as the best in the business at reaching and interviewing the most elite audiences around the world, including Fortune 100 C-suite business execs, doctors, lawyers, reporters, financial and industry analysts, government officials, the media and NGOs and nearly every other difficult audience.

Our Internet Surveys Group (ISG), one of the oldest in the business, has conducted over a million interviews for the biggest brands and most powerful leaders, around the world, and is built on Penn, Schoen and Berland Associates’ in-house server farm that can handle thousands of simultaneous online interviews, 24/7.

Our qualitative operation is fielding a tremendous range of complex qualitative methodologies throughout the world, all the time, and is expert at matching just the right moderator to each project.

And with the nature of our political and corporate consulting work, these resources are battle tested every day.  Indeed, it’s in large part because of the track record of our fielding operations that political candidates, national leaders, and corporate executives trust us, in the most critical situations, to give them numbers they can count on to be right.

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