Entertainment

Our Media and Entertainment Group stands at the forefront of next-generation magazine, motion picture and video game research.

In 2001, we pioneered the use of the Internet to become the worldwide leader in magazine cover research. Over 40 magazines count on our research to increase their circulation by pre-testing covers to grow their newsstand sales and testing editorial content to satisfy their subscriber base.

In Hollywood, we work with many of the major studios and are leading the research revolution from the Mall to the Internet. Our work includes script-based positioning, segmentation and micro-targeting, creative testing, competitive release testing and long-lead forecasting.

In the fast-growing video game industry, we have created a proprietary process that infuses consumer feedback into game development, marketing and demand planning decisions. Our work spans from new game concept and positioning studies, to segmentation, creative testing, playability, tracking and sales forecasting.

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