Corporate

Although media coverage of Penn, Schoen and Berland Associates often focuses on our high-profile political work around the globe, the vast majority of our engagements are for corporate clients.  By taking the lessons, approaches, and political research methodologies of the campaign trail to the corporate executive suite, PSB has built a reputation as perhaps the premiere market research and communications consulting firm in the world.

In practical terms, our political perspective means we undertake corporate research and consulting work with a highly proactive, competitive focus and forward-looking approach.  In our view, virtually every communications challenge, from corporate reputation to brand and advertising strategy, is a competitive challenge.  There is always a contrary voice out there – whether from another brand, product, or simply attitude.  So success in an image or market share battle means winning out over these contrary voices.

It’s why our methodologies nearly always incorporate a competitive framework– whether the jury groups we often use for qualitative work, the war gaming we do for messaging research, or the combat testing we use to determine whether a strategy or specific execution is working. 

Understanding how a communications plan will work in the crucible of competition means we can better predict in-market performance, better plan out into the future what will happen, and better recommend what should be done.  It’s what we mean by winning knowledge^TM.   And it’s why our corporate clients engage us for their toughest challenges and as their most trusted ongoing advisor.

|   top