Advertising & Creative Services

The power of any campaign – corporate or political – is equal to the persuasiveness of the message, plus the media impact (earned and paid), plus the creativity (or voltage) of the communications. 

The problem is that in many cases the creative and media efforts are insufficiently connected to the strategy that has been developed through the research laboratory. 

We close that gap, with our award-winning in-house media consulting and creative operation.  Working as an integrated media consulting and creative team across the disciplines of research, communications consulting, creative execution, and media placement, Penn, Schoen & Berland Associates put together tested words and images that do not simply describe reality; they change, shape, and even create reality. 

Our teams of producers and staff can handle all media consulting, production, and post-production in-house, from concept development and testing (including scripts and storyboards), into actual production, and through to strategic media buying and placement.

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