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Forbes Top Brands

Forbes Top Brands
PSB partnered with Forbes Magazine to provide a unique view of how Brand Purpose impacts consumer perceptions of leading brands.

PSB Poll

The New American Manufacturing Sector:
Findings From a Nationwide Quantitative Poll.


How Successful People Do it – and What You Can Learn From Them
by Michael Berland
Offers an unprecedented compilation of introspective interviews, advice and analysis of success with first-person stories from 45 leaders in business, sports, fashion and entertainment.

Microtrends

The small forces behind tomorrow's big changes
By Mark J. Penn with E. Kinney Zalesne
The newly released paperback edition of Microtrends, including many new and updated trends, is climbing on the New York Times' Bestsellers list.
www.microtrending.com

PSB Brands

Green Brands Survey 2011
Since 2006, Penn, Schoen & Berland has partnered with our WPP sister agencies Landor Associates and Cohn & Wolfe to survey consumers on their perceptions of the rapidly evolving "green" space with this Green Brands Survey.

 
 
 
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PSB LAUNCHES TRACKING PLUS
 

July 16, 2008

Cutting-edge strategic consulting firm launches industry-leading tracking unit to assure best-in-class data quality and pricing for large-scale, complex tracking studies.

WASHINGTON, DC July 16, 2008 – Penn, Schoen & Berland (PSB) today launched Tracking Plus. Tracking Plus will complement PSB's vision of using differentiated research built on proper targeting and quick response to help political and corporate clients win. The Tracking Plus is global and cost-effective, positioning clients to redirect the dollars associated with data collection and project management into design and analytics.

"Too much of today's tracking dollars are spent on data collection," said Dr. Lawrence L. Schack, Sr. Vice President of PSB. "With Tracking Plus, we are changing the game. Businesses are looking to PSB to get the higher level of analysis needed from tracking to win in a competitive marketplace."

"PSB's Tracking Plus will deliver project management efficiencies and also the strategic insight our clients expect," said Jonathan Gardner, PSB's Chief Operating Officer. "PSB has been doing tracking for more than 30 years, and Tracking Plus will enable our tracking business to grow and expand our global reach."

Tracking Plus complements the firm's positioning as a strategic partner that goes beyond the data to give clients the insights they need to beat the competition, offering advances in operations, sampling and deliverables.

  • Agile operations that are always on and always available 24/7/365, so clients can work quickly from questionnaire design through analysis and redirect dollars away from data gathering and project management to generating insights and recommendations.
  • Sample quality assurance, maximizing the number of quality responses instead of just the number of possible responses and ensuring the tracker is repeatable.
  • Dynamic reporting of market insights, aligned against key priorities to expertly inform business decisions.


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About PSB
Penn, Schoen and Berland Associates (PSB) (http://www.psbresearch.com/), a unit of WPP Group (NASDAQ: WPPGY), is a market research and strategic communications consultancy with over 30 years of experience in leveraging unique insights about consumer opinion to provide clients with a competitive advantage - what we call Winning Knowledge™. Using a powerful hybrid approach developed from our high-profile work in the corporate, political, and NGO contexts, PSB is a trusted top advisor to Corporate CEOs and national leaders around the world. More information is available at www.psbresearch.com.