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Forbes Top Brands

Forbes Top Brands
PSB partnered with Forbes Magazine to provide a unique view of how Brand Purpose impacts consumer perceptions of leading brands.

PSB Poll

The New American Manufacturing Sector:
Findings From a Nationwide Quantitative Poll.


How Successful People Do it – and What You Can Learn From Them
by Michael Berland
Offers an unprecedented compilation of introspective interviews, advice and analysis of success with first-person stories from 45 leaders in business, sports, fashion and entertainment.

Microtrends

The small forces behind tomorrow's big changes
By Mark J. Penn with E. Kinney Zalesne
The newly released paperback edition of Microtrends, including many new and updated trends, is climbing on the New York Times' Bestsellers list.
www.microtrending.com

PSB Brands

Green Brands Survey 2011
Since 2006, Penn, Schoen & Berland has partnered with our WPP sister agencies Landor Associates and Cohn & Wolfe to survey consumers on their perceptions of the rapidly evolving "green" space with this Green Brands Survey.

 
 
 
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How We Do It
 


 
Finding your right role
 

Washington Post – On Success By Michael Berland - November 6, 2009

Q: Does success breed success? Are people more likely to succeed if they wind up with a successful organization like the New York Yankees or performing beside stars such as Derek Jeter? How often does the expectation and aura of success become a self-fulfilling prophecy?

Being and feeling successful is about putting yourself in an environment you're passionate about and/or a role where you can be successful based on who you are fundamentally, what your strengths are and what feels fulfilling to you.

The best teams in sports, in business and in creative fields all have people who are in the right roles for them.

You aren't more likely attain your personal definition of success just because you are at a successful organization or work alongside "stars" in your chosen field. To be sure, you get sprinkled with some fairy-dust just from rubbing up against the stars in your field or working for a star organization.

If you mistakenly choose opportunities just based the chance to work for, or alongside, an industry "star" or working for a prestigious organization, you could end up asking yourself "What's wrong with me that I'm not feeling fulfilled at this job?"

Parents can sometimes push young people toward jobs with an impressive "cocktail conversation" factor. I advise using introspection and self-knowledge, not the prestige of potential opportunity, to gauge your choices.