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Forbes Top Brands

Forbes Top Brands
PSB partnered with Forbes Magazine to provide a unique view of how Brand Purpose impacts consumer perceptions of leading brands.

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The New American Manufacturing Sector:
Findings From a Nationwide Quantitative Poll.


How Successful People Do it – and What You Can Learn From Them
by Michael Berland
Offers an unprecedented compilation of introspective interviews, advice and analysis of success with first-person stories from 45 leaders in business, sports, fashion and entertainment.

Microtrends

The small forces behind tomorrow's big changes
By Mark J. Penn with E. Kinney Zalesne
The newly released paperback edition of Microtrends, including many new and updated trends, is climbing on the New York Times' Bestsellers list.
www.microtrending.com

PSB Brands

Green Brands Survey 2011
Since 2006, Penn, Schoen & Berland has partnered with our WPP sister agencies Landor Associates and Cohn & Wolfe to survey consumers on their perceptions of the rapidly evolving "green" space with this Green Brands Survey.

 
 
 
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Global Warming Falls On List Of Environmental Concerns - Energy Crisis     Apparently Shifts Attitudes Of Americans
 

NBC4 - September 2, 2008

WASHINGTON -- When it comes to environmental concerns, more Americans are starting to think less about global warming and more about energy, according to a recent survey.

The survey on environmental attitudes shows that 58 percent of Americans believe the environment is headed in the wrong direction. Global warming has been a top environmental issue for many since the release of Al Gore's film "An Inconvenient Truth."

However, with a lagging economy, many Americans priorities have shifted towards pushing energy issues to the forefront, the survey showed.

Scott Siff of Penn Schoen and Berland, the company that conducts the survey on Green trends each year, said that since the energy crisis has hit Americans in the wallet, it is also affecting their point of view.

According to Siff, Americans are also shifting the blame for environmental woes. Siff said many used to blame private industry but more now blame the government.

The survey, which polls about 1,500 people nationwide, said more Americans have also changed their behaviors in response to the environment, with more people going green and women leading the way.

The survey found that women are drawn to certain kinds of eco-friendly products, such as organic hygiene products.

The Organic Trade Association estimates that organic products will surpass $25 billion in sales this year, which is a 20 percent increase from last year.

Experts said that while organic and green products cost a bit more, people are willing to spend the extra cash.