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PSB Publications

What Marketing Can Learn From Politics - PDF
By Joel Levy - December, 2007

Green Brands 2.0 - Making Green Work
by Tom Agan - April, 2007

The Emerging Civil War in Marketing - PDF
AdAge - by Tom Agan - March 12, 2007

Silent Marketing: Micro-targeting
A Penn, Schoen and Berland Associates White Paper
By Tom Agan - March, 2007

Growth: Marketing Incubators
A Penn, Schoen and Berland Associates White Paper
By Tom Agan - March, 2007

Heard The One About The CMO? - PDF
Brandweek - by Tom Agan - March 5, 2007

Swing is Still King at the Polls
The Washington Post - By Mark J. Penn - March 21, 2006

It's the Moderates, Stupid
The Washington Post - By Mark J. Penn - November 6, 2004

Myth of the Vanishing Swing Vote
The Washington Post - By Mark J. Penn – October 5, 2004

Progressive Centrism
The Washington Post - By Mark J. Penn – September 7, 2003

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