MicroTargeting

Penn, Schoen and Berland Associates utilizes our innovative and proprietary MicroTargeting programs to offer a step-by-step approach to reach and impact critical audiences.

We provide a customized segmentation based on the variables that matter to your business. We ask the right questions, in the right way. The result: a unique and integrated MicroTargeting + MicroMessaging approach that closes the gap between strategy and execution and increases the ROI on your marketing spend, as much as 70%.

Using this data we craft and test targeted messages that are designed to educate, activate, change attitudes and build consensus. With our sister company Burson-Marsteller, we can then implement an integrated outreach strategy that is informed by the lifestyle, interests and media consumption habits of our audience. 

“When the giant US telephone company AT&T started losing market share, it asked Penn whether they could apply political polling to the telecoms sector. They prepared a presentation that compared party identification to brand loyalty, political delivery to customer satisfaction and campaign pledges to special offers. Instead of swing voters, the pair would identify persuadable customers. Corporate ‘message polling’ was born. . . . Penn and Schoen’s campaign for AT&T became part of marketing folklore.”
 
The Times of London – “The Most Important Man in Washington You’ve Never Heard Of”   

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