Penn, Schoen & Berland Associates
 

MicroTargeting

Competitive Brand Positioning

Advertising and Design

 

Advertising and Design

Our award-winning in-house media consulting and creative operation utilizes the latest innovations in research and advertising technology.  Penn, Schoen & Berland Associates, in conjunction with sister multimedia agency Marsteller, can put together tested words and images that do not simply describe reality; they change, shape, and even create reality. 

While traditional market research firms test concepts and creative materials in a vacuum and evaluate them against historical databases, our forward-looking methodologies and combat testing abilities evaluate concepts, ads, and messages against the competition.  Ultimately you drive results relative to what your competition is doing, now.

Our teams of producers and staff can handle all media consulting, production, and post-production in-house and will help ensure that you don’t spend money on a message that will not increase your market share or gain advantage over your opponent.

Advertising and Design Services 

  • Communications Strategies
  • Business to Business
  • Brand Building
  • Corporate
  • Crisis Management
  • Employee Communications
  • Direct Marketing
  • Financial
  • Government Agencies
  • Issues Management
  • Proxy Battles
  • Public Service
  • Social Responsibility
  • Corporate Naming/Logos
  • Visual Identity Systems
  • Brochures
  • Posters
  • Newsletters
  • Annual Reports

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