Penn, Schoen & Berland Associates
 
Penn, Schoen and Berland Associates is a market research and consulting firm with over 30 years of experience that specializes in bringing the lessons from the political campaign trail into the corporate boardroom to give our clients the strategic insights they need to beat the competition -
WINNING KNOWLEDGETM.
 
MicroTrends Book Image
Microtrends is named "One of the best books of 2008" by Hudson Booksellers and is on The New York Times' Bestseller List. To learn more about Mictrotrends visit the Microtrends book website.
 

MICROTRENDS

The small forces behind tomorrow’s big changes
By Mark J. Penn with E. Kinney Zalesne

“Penn has a keen mind, and a fascinating sense of what makes America and the world tick, and you see it on every page.”
- Bill Gates

“The ideas in this book will help you see the world in a new way.”
– Bill Clinton

“It's not often that I read a book and every page is money! This book may have more ideas about what is going to be big in the next ten years than any I have ever read. You ought to get it.”
– Jim Cramer

   
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PSB Green

Environment a Fair-weather Priority
Green Brands Survey 3.0 - June 3, 2008

In The News

How McDonald's Took On Its Critics
PR Week UK - February 8, 2008
What Marketing Can Learn From Politics
Joel Levy - December 2007
Consumers Will Double Spending On Green
Green Brands Survey 2.5 - September 27, 2007
The Center Holds
The New York Times - September 25, 2007
Mark Penn's Microtrends Interview - ABC Nightline
ABC News - September 5, 2007
  More News >

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