In the fast-growing video game industry, we have created a proprietary process that infuses consumer feedback into game development, marketing and demand planning decisions. Our work spans from new game concept and positioning studies, to segmentation, creative testing, playability, tracking and sales forecasting.
Our research always speaks to the three pillars of a successful video game launch: Playability, Marketability, & Planning.
Playability: PSB's playability work ensures that a game delivers a compelling experience that resonates with consumers, both in its gameplay and marketing,
Marketability: Our integrated approach to a game's Marketability helps inform and optimize its communication stage at every stage of development. Our insights ensure that every marketing communication has a compelling message and drives sales.
Planning: We conduct brand and industry tracking research for many of our clients to keep their franchises relevant, provide sales forecasts, and measure the efficacy of ad campaigns.
