Most tracking studies repeat the same questions every month or quarter and provide a basic assessment of a company’s standing. In typical tracking, most resources are dedicated to data collection and third-party administration, and very little useful insight is gained.
Tracking Plus up-ends that paradigm. Tracking Plus leverages Penn Schoen Berland’s strength in strategic insight to give clients real insight for their tracking dollar – not just a binder full of numbers. Our cost-effective system helps clients redirect the money they’ve historically spent on data collection and project management into design and analytics.
Tracking Plus helps companies achieve the higher level of business analytics needed to win in a competitive marketplace. PSB works as a strategic partner throughout the tracking process, and our solution offers improvements in operations, sampling and deliverables.
Characteristic
Traditional Tracker
PSB Tracker
Operations
Slow and cumbersome; majority of money is spent collecting and managing vendors
Agile and nimble; redirects budget to more efficient test design permitting more focus on analysis and insights
Quality
Typically companies check the panel companies, report back on # of interviews based on # of signups they have
Extensive QC ensures quality throughout process and maximizes number of qualityresponses – not just number of possible responses
Analysis and Reporting
Reams of data, more information provided than can be absorbed
Dynamic
reporting of market insights aligned against key business questions and
priorities, allowing tracking to effectively inform decisions
Benefits
Validate decisions that have already been made
Advanced
design, operation, and reporting principles position us to answer
forward-looking critical business needs to achieve objectives and
financial targets
PSB has more than 30 years of experience implementing tracking solutions around the world, and we know how to reach challenging audiences, including special consumer groups, corporate executive and technology elites. What makes PSB’s Tracking Plus different is the level of insight we provide – it’s what we call Winning Knowledge™.
