As the first research firm to take movie testing from the malls to the Internet, Penn Schoen Berland is leading the research revolution in Hollywood. By bringing the advanced methods of messaging, targeting and competitive testing from politics to Hollywood, PSB emphasizes strategy over “testing”.
Our innovative process offers several advantages over the typical industry methods:
PSB’s dedicated Motion Picture research team utilizes the latest statistical tools to augment our findings and help us to uncover new insights. Our work includes script-based positioning, segmentation and Micro-Targeting, creative testing, competitive release testing and long-lead forecasting.
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