For more than twenty years, Penn Schoen Berland has used a unique microtargeting approach to segment and target political and corporate audiences. In fact, we wrote the book on it - the bestseller Microtrends, by our President Mark Penn with senior advisor Kinney Zalesne.
We have created a unique and integrated approach that combines Microtrends, Microtargeting, and Micromessaging to close the gap between strategy and execution. The result: as much as 70% increased ROI on your marketing spend.
Our approach has three elements:
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