Many magazines and catalogues resort to guessing at which executions are most effective at reaching their target audience. With Penn Schoen Berland’s cover testing approach, we don’t have to guess – we know. We have tested more than 3,000 covers for over 50 leading titles and our propriety research methodology has been statistically verified with real world newsstand sales and sales impacts.
Our cover testing methodology offers several advantages over the typical industry cover selection methods:
We have in-house capabilities for fielding qualitative in whatever is the most appropriate way for the audience and learning needs, whether tradition focus groups, one-on-one phone interviews, online focus groups, or intercept interviews.
Here are just some of our innovative qualitative techniques:
In the short term, cover testing can identify which of a set of covers has the most potential to drive sales. In the long term, a regular cover testing program can provide invaluable insights into the successful creation and repetition of cover strategies.
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