Innovation is at the heart of Penn Schoen Berland’s approach. It’s the reason why we were the first firm to apply political research methodologies to solve corporate problems, and why were among the first researchers to fully leverage the power of Internet for generating insights. Creating new and incisive approaches to data collection and analysis is our foundation – and it’s how we create Winning Knowledge for our clients.
PSB’s in-house Innovation & Development team (PSBid) was created to develop cutting-edge user interface and survey tools to better map the respondent’s survey-taking experience to real-world interactions with message and media with interactive questions and custom in-survey visual solutions. This enhanced approach to the survey experience ensures maximum respondent engagement and the highest data quality. PSBid also develops custom tools for specific clients, including online data portals and tracking dashboards that provide our clients with straightforward and analytically robust snapshots of research results over time.
And our commitment to cutting-edge research techniques extends beyond data collection and reporting to analysis. Our Marketing Sciences department works across the company to ensure that we innovate throughout our analytical process, and implements complex techniques like maximum difference scaling and conjoint testing to get the greatest insights from the data.
Taken together, these innovations in survey experience and analytics help us use our surveys as a laboratory that accurately reflects reality and that goes even further by letting us understand why reality will work the way it will. With the combined impact of these innovations, PSB provides clients with actionable, results-oriented knowledge directly relevant to the way our clients do business and the goals they are trying to achieve.
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