Over the last three decades, Penn Schoen Berland has advised Fortune 500 CEOs and heads of state through some of the world’s highest profile political and corporate crises.  Through that experience, we have developed a highly efficient crisis management process that uses research to ensure that your response to a crisis is the most effective one possible.  Our crisis management process involves three basic steps: 

1. Before the Crisis, we use our war room simulation research to project how a potential crisis might arise, what impact it might have and the other side (whether competitors or just the voices that are attacking) might react.  We then develop different potential responses and quantitatively test their effectiveness, ensuring that when a crisis hits you are prepared with a game plan you know will work.
2. During the Heat of the Crisis, we conduct flash polls of key audiences to determine how you are being impacted by the news.  Is the crisis hurting your reputation with consumers or elites?  Are customers deserting or standing with you?  Are the messages still working for each audience, or do they need to be evolved in light of the news?  Research helps you develop response strategies that are independent of the news cycle.  This is the defense phase of crisis work. Regardless of whether PSB is engaged before the crisis hits, we can be on site with relevant data in as little as 24 hours.
3. Rehabilitation.  When the heat of the crisis begins to pass, we work with you to determine how to address any lingering concerns, recapture any ground you’ve lost, and develop a strategy and plan for moving past the crisis to restore your forward momentum.

In summary, we provide organizations with a crisis management process that helps them get through the toughest of storms, and recover from them as quickly as possible.