In our pioneering political work, we manage candidates, leaders, and parties as brands. With this foundation, Penn Schoen Berland developed a hybrid political-corporate approach using research to build the type of corporate image equity that provides market lift in good times and inoculation in times of crisis.
We believe that a company’s reputation results from a combination of Corporate Citizenship (the interaction between the company, society and the environment) and a company’s Products & Services (the essential interface with customers, partners and other major drivers of reputation). We work with our clients to understand their competitive strengths and vulnerabilities in both area.
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