From the boardroom to the ballot box, outcomes depend on organizations’ brand strategies, as well as on those of their competitors. Yet many organizations fail to think systematically about how rivals will react to their plans – and traditional market research generally fails to take full account of what the competition is doing and saying.
PSB thinks about positioning differently. For us, there is no general positioning – there is only competitive positioning. We approach positioning this way because in the end, whether you’re in a political or corporate campaign, if you’re not winning, you’re losing.
Our innovative process enables us to create a positioning for our clients that wins. Using advanced research techniques, we actually simulate the real world environment to game out your company’s best potential case against your competition’s best case. The result is a differentiated positioning in the market that will win you image, equity, market share, and sustainable competitive advantage.
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