Visual branding and design are two of the few remaining areas of communications strategy where many practitioners claim that it is not possible to use research to make decisions. We disagree. We have created a research-driven process, complete with qualitative and quantitative aspects, to help our clients develop and choose the perfect visual identity.
We approach brand identity research from a multiple angles, and we often work collaboratively with advertising and branding agencies to bring data to the creative process:
By combining innovative branding research techniques with communications expertise, Penn Schoen Berland ensures that our clients’ identify, image, and offer – the key building blocks of brand equity –occupy a distinct and valued place for the target customer.
Copyright@copy; Penn Schoen Berland LLC 1975 -
A member of the WPP group - Leaders in Advertising
, Branding, Marketing.