Message War Gaming

Message war gaming is the central component of PSB’s research model.  In our messaging polls, we use forward-looking scenario testing to isolate what is the most effective thing we can say, to each group, in the face of what the competitors are saying. 

We led the way in the use of this technique on the political side, and it remains a core point of differentiation for us in the corporate world today. Our experience shows that no other approach provides as clear and effective a set of action-oriented recommendations for our clients.  And our regression analyses have confirmed that no other research method is as predictive of actual performance in the market.

Indeed, almost no other political or corporate research firm even has the consultants on staff to draft the messaging inputs needed for this type of work, let alone the experience using research as a laboratory to get meaningful, verifiable results.  In the political and corporate contexts, once our clients are exposed to our message research, they find that no other research is anywhere near as useful to them.

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