Executive War Room Simulation

Evolved from the political war rooms that we regularly help lead, PSB’s enhanced version of the war room takes political and corporate strategic planning to the next level by incorporating war gaming market research results, which predict how your competitors are likely to act and react several steps forward.  With that type of future-looking research informing the scenario planning, the war room becomes a powerful tool for solving real world issues for our corporate and political clients. 

We kick off the war room process with a market research-informed workshop in which we prepare scenarios, design game materials, facilitate game play, and assess the impact of actions and decisions that have been or might be taken by the range of your competitors.  From that session, the war room – which includes senior participants from across the marketing and communications divisions in the company, as well as top agency representatives – becomes an ongoing operations tool for driving image, equity, and market share gains.  We have found our war room approach to be an invaluable tool across many industries and contexts, essentially anywhere multiple stakeholders and competitors can affect the outcome of an important issue.

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