Crisis Management

Over the last three decades, PSB has advised Fortune 500 CEOs and heads of state through some of the highest profile political and corporate crises around the world.  Through that experience we have developed a highly efficient crisis management process for using research to ensure that every move you make, during times when even the smallest move matters, will be the most effective.  Our crisis management process involves three basic steps:

1. Before the Crisis, we use our proprietary war gaming research to project how a potential crisis might arise and what impact it will have, and then to play out how events will unfold differently depending on what responsive strategy we use.
   
   
2. During the Heat of the Crisis, we conduct flash polls of the key audiences to determine how well we are standing up to the negative messaging and how we need to continue evolving our response in light of how things are unfolding.  This is the defense phase of crisis work. 
   
   
3.  In the Aftermath of the Crisis, we work on rehabilitation – that is, moving onto offense to recapture any ground we have lost.

The net impact is a crisis management process that helps you manage your way through the events and recover from them as quickly as possible.

|   top