Competitive Brand Positioning

From the boardroom to the ballot box, outcomes depend on what you do, as well as on what your competitors do.  Yet many organizations fail to think systematically about how rivals will react to their plans – and traditional market research firms that undertake positioning and brand strategy research generally fail to take full account, in head-to-head fashion, of what the competition is doing and saying.

PSB thinks about positioning exercises differently.  For us, there is no mere positioning – there is only competitive positioning.  When a PSB consultant walks through your door, he or she will be thinking about two things: the competition you face and new ways for you to compete.  And we have a structured process for creating a competitive positioning for you that will win.  Through our unique approach that combines strategic communications consulting expertise and market research insights, we simulate the real world environment – to game out your best potential case against the competition’s best case.  The result is a differentiated positioning in a market that will win you image, equity, and market share, and that will create sustainable competitive advantage.  Because in the end, whether you’re in a political or corporate campaign – if you’re not winning, you’re losing. 

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