Brand Identity Research

Visual brand and design is one of the few remaining areas in which many practitioners claim that it is not possible to use research to make decisions.  We don’t agree.  Indeed, we have created an end-to-end branding strategy process, with qualitative and quantitative aspects, for developing and deciding on just the right visual brand identity.

From a strategic perspective, we determine what different brand design possibilities convey about the company.  From a positioning perspective, we determine which brand identity best differentiates us to create advantage over the competition.  From a communications perspective, we determine which branding messages best connect the visual identity with the broader communications plan.  From an architecture perspective, we determine how the range of a company’s brands work together and relate to the corporate brand.  And from an implementation perspective, we use our dynamic tracking to determine how to manage the brand on an ongoing basis to ensure maximum impact from it.

By combining innovative branding research techniques with communication expertise, PSB ensures that our clients’ offer and image – the key building blocks of brand equity – come to occupy a distinct and valued place for the target customer in market.

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