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PSB Green

PSB Green

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Green Brands Survey 3.0

Green Brands Survey: China

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Doing Our Part

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Green at PSB

As a strategic communications firm, PSB prides itself on always staying one step ahead of the curve.  We maintain a future-oriented culture intent on acting within a changing world.
 
To that end, PSB is dedicated to doing our part for the environment.  We view climate change as a pressing environmental issue we face and want to take a lead role in helping to find ways to do our part to assuage this problem.  We’ve taken concrete steps to minimize our environmental impact as well as set goals to become carbon neutral.

A WPP company, PSB is committed to:

  • Reducing our energy consumption by 20% by 2010
  • Achieve efficiency gains in our buildings and IT
  • Purchase renewable electricity where available
  • Offset the balance of our emissions

PSB is determined to achieve those goals through a series of action items being implemented in next few coming years. 

  • As we grow, our IT demands grow exponentially.  Through the purchase of more efficient servers and machines, PSB is greatly reducing the amount of energy we consume. 
  • Employee travel has a significant impact on the environment.  We provide alternatives in the form of subsidized public transportation and we’ve installed video conference capability in all our offices, rendering much travel unnecessary.
  • PSB has invested in energy-efficient offices with automatic lights, modern cooling and heating systems, and programs to minimize plastic water bottle use. And of course, we recycle.
  • Through WPP, we purchase carbon offsets for the remainder of our emissions that we have not been able to minimize.  WPP also supports alternative energy initiatives including wind farms, solar generation, and hydroelectric projects.

At PSB we take our commitment to green seriously.  We believe that being green transcends easy innovations and demands leadership and innovation. Our green program is just another example of the innovative PSB culture in action.



PSB's Scott Siff comments on our Green Brands Survey
NBC4 - September 1, 2008

2/3 of Chinese consumers expect to spend more on green products and services in the coming year.
- from PSB's GBS China Survey
Consumers expect to double spending on green products/services in '08, totaling $500 billion annually.
82% of consumers think it's important for a company to mitigate climate change.
Women are nearly 20% more likely than man to say being "Socially responsible" and "Works to cut pollution and waste" are very important for a company.
Men are 4 times more supportive than women of nuclear energy.
- from PSB's GBS 3.0 Survey

 

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