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PSB Green - From Research to Results
Penn, Schoen and Berland Associates is one of the world's leading full-service research and strategic insights firms. Our experts solve our clients toughest communications challenges across industries, issues and geographies.
Green issues are rapidly emerging as an important area for companies to consider when thinking about their products, services, branding and reputation. PSB's Green Brands Survey© demonstrates that a company's green initiatives have evolved from a lip-service issue to a critical concern for consumers around the world. Green is no longer a feel-good hook, it's an important differentiator.
As a result, there is real opportunity for companies to realize the value that environmental stewardship creates in terms of innovation, differentiation and market share. PSB Green can help companies seize this opportunity and ensure that your green initiatives align with and help meet both business and corporate responsibility goals.
From stakeholder research and green positioning to our full-service strategic consulting and media production, PSB Green can help companies decide how to navigate the green environment and drive forward and differentiate their brands with green initiatives. PSB has a long track record of helping companies do just that.
From research to results, we know how to position your story credibly, responsibly and accurately and help you drive and define the conversation. If you want to get started, please contact the PSB Green Team today.
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PSB's Scott Siff comments on our Green Brands Survey 
NBC4 - September 1, 2008
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50% of Chinese consumers think that the environment is in better shape today than it was five years ago. |
| - from PSB's GBS China Survey |
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80% of consumers believe that companies use too much material for packaging and 45% of consumers are consciously buying products that use less packaging. |
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70% of Americans think the environment is in a worse state than it was five years ago and 58% of Americans think that the environment is headed in the wrong direction. |
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82% of Americans indicate interest in using renewable energy such as wind or solar power for their households. |
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Words such as recyclable, renewable and sustainable are all terms identified by over 75% of consumers that have strong impact on purchase intent. |
| - from PSB's GBS 3.0 Survey |
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