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Scott Siff, Executive Vice President, supervises many of PSB's
top accounts and works on environmental and other public policy issues for a wide variety of political leaders,
companies, and NGOs. Prior to joining PSB, Scott worked for the Environment and Natural Resources Division of the U.S.
Department of Justice, first as a prosecutor and then as counsel to the Assistant Attorney General for the Division.
Mr. Siff received his A.B. magna cum laude from Harvard University in 1986 Phi Beta Kappa, and his J.D. cum laude from
Harvard Law School in 1991, where he was an editor on the Harvard Law Review.
View Mr. Siff’s comments about PSB Green’s third annual Green Brands Survey in our online media room.
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Dr. Larry Schackis a Senior Vice President who serves
as strategic consultant to several corporate clients, and is a key adviser to major technology companies including Dell.
Prior to joining PSB, Larry was President of Global Market Insite and also directed worldwide market research projects and
drove strategy and implementation plans at Microsoft. Dr. Larry Schack received his PhD from the University of Virginia in
Government and Foreign Affairs and BA from Wake Forest University.
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Alex Braun is a Senior Director whose worked for corporate and
political clients including P&G and MSNBC and political campaigns in countries including Britain, Czech Republic,
Estonia, Indonesia and Thailand. Alex holds degrees in political science and campaign management from New York
University, Central European University and Charles University in Prague.
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Josh Hirschland is an analyst specializing in financial, telecommunications, insurance, energy, and environmental issues. He has also worked on legislative and presidential campaigns in the U.S. and internationally. He holds a BA in Urban Studies from Columbia University.
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Dave Hughes is an Associate on PSB's Marketing team, where he works in support of the firm's business development and public outreach strategies. He has conducted polling on green issues in the US, UK and Japan for groups including the Wall Street Journal. He holds a BA in English and American Literature from New York University.
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In China, 21% turn to social networks for information on environmental and "green" issues. |
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In India, 53% think that the environment is of greater concern than the economy. |
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In Germany, 48% say that television has the greatest impact on their likelihood to purchase green products. |
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In Brazil, 73% plan to spend more on green products in the next year, while only 3% plan to spend less. |
| - From Green Brands Survey 2009 |
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