|
 |
|
Scott Siff, Executive Vice President, supervises many of PSB's
top accounts and works on environmental and other public policy issues for a wide variety of political leaders,
companies, and NGOs. Prior to joining PSB, Scott worked for the Environment and Natural Resources Division of the U.S.
Department of Justice, first as a prosecutor and then as counsel to the Assistant Attorney General for the Division.
Mr. Siff received his A.B. magna cum laude from Harvard University in 1986 Phi Beta Kappa, and his J.D. cum laude from
Harvard Law School in 1991, where he was an editor on the Harvard Law Review.
View Mr. Siff’s comments about PSB Green’s third annual Green Brands Survey in our online media room.
|
 |
|
Dr. Larry Schackis a Senior Vice President who serves
as strategic consultant to several corporate clients, and is a key adviser to major technology companies including Dell.
Prior to joining PSB, Larry was President of Global Market Insite and also directed worldwide market research projects and
drove strategy and implementation plans at Microsoft. Dr. Larry Schack received his PhD from the University of Virginia in
Government and Foreign Affairs and BA from Wake Forest University.
|
 |
|
Alex Braun is a Senior Director whose worked for corporate and
political clients including P&G and MSNBC and political campaigns in countries including Britain, Czech Republic,
Estonia, Indonesia and Thailand. Alex holds degrees in political science and campaign management from New York
University, Central European University and Charles University in Prague.
|
 |
|
Renee Ruggirello is a Project Manager specializing on environmental
and green issues. Renee has worked on a variety of business and consumer research projects in the consumer goods, energy,
communications, and pharmaceuticals industries. Renee graduated from the University of Pennsylvania where she majored in
Psychology.
|
|
|
|
|
|
PSB's Scott Siff comments on our Green Brands Survey 
NBC4 - September 1, 2008
|
 |
|
80% and 85% of Chinese consumers think that "environmental protection" and "global warming," respectively, are concepts relevant to China. |
| - from PSB's GBS China Survey |
|
|
82% of consumers think it's important for a company to mitigate climate change. |
|
|
Consumers expect to double their spending on green products and services in 2008, totaling an estimated $500 billion annually. |
|
|
Men are 4 times more supportive than women of nuclear energy. |
|
|
Words such as recyclable, renewable and sustainable are all terms identified by over 75% of consumers that have strong impact on purchase intent. |
| - from PSB's GBS 3.0 Survey |
|
