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PSB's Scott Siff comments on our Green Brands Survey 
NBC4 - September 1, 2008
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85% of Chinese consumers report that they consciously purchase products that use less packaging in order to reduce waste. |
| - from PSB's GBS China Survey |
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64% of people think energy companies have performed poorly on the environment over the last five years, with only 27% believing they have done well. |
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More than 3 in 4 consumers say that words such as 'recyclable', 'renewable' and 'sustainable' will have a strong impact on their intent to buy. |
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82% of consumers think it's important for a company to mitigate climate change. |
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Women are nearly 20% more likely than man to say being "Socially responsible" and "Works to cut pollution and waste" are very important for a company. |
| - from PSB's GBS 3.0 Survey |
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