|
More Than a Green Image - Automaker
A leading automaker sought to improve knowledge about its original green products and communicate its sustainability initiatives as a way to challenge its rivals on innovation and efficiency. We worked with the automaker to assess which initiatives and products to highlight and designed a complete corporate advertising campaign, including television, radio and print production. The automaker's executives credit PSB with repositioning their brand as competitive in the green space and closing the gap among key audiences on sustainability metrics.
Building a Brand - Energy
A top energy client of PSB operating in the oft-maligned oil industry sought to use green credentials as a way to differentiate itself from their competitors and the entire oil industry. PSB's research informed an entire agency process that designed award-winning green positioning that has completely shifted the oil company's public image and driven up its market share. Our work has received acclaim for its impact in helping transform the entire industry to adopt sustainable best practices.
Greening the Supermarket Aisles
PSB undertook research on environmental issues for a Fortune 500 supermarket brand to help the client understand consumers' key environmental concerns and how the client could best convey its policies on green issues. Based on our research and a strategic review, the client executed a ten-point plan of initiatives that have proven effective at changing opinion of their business on the environment. Our work also helped this client to generate positive media coverage for its environmental programs.
Communications is Key - Retail
A global retail client wanted to address low familiarity of their CSR initiatives among their consumer base. PSB designed a research-based communications plan that worked to emphasize the client's CSR efforts surrounding various environmental policies and programs. The program successfully engaged the audiences and also encouraged sustainability practices, enhancing the positive brand's image.
|
|
|
|
|
PSB's Scott Siff comments on our Green Brands Survey 
NBC4 - September 1, 2008
|
 |
|
56% of Chinese consumers say that buying green products is important and that they are willing to pay more to reduce their negative impact on the environment. |
| - from PSB's GBS China Survey |
|
|
64% of people think energy companies have performed poorly on the environment over the last five years, with only 27% believing they have done well. |
|
|
More than 3 in 4 consumers say that words such as 'recyclable', 'renewable' and 'sustainable' will have a strong impact on their intent to buy. |
|
|
One in three consumers is willing to spend more on green products. |
|
|
Consumers expect to double their spending on green products and services in 2008, totaling an estimated $500 billion annually. |
| - from PSB's GBS 3.0 Survey |
|
