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PSB Green

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Green Brands Survey 3.0

Green Brands Survey: China

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Green Brands Survey 3.0

Please click on image for larger view. You can also download our presentation deck here. Please click here to see information about our China Green Brands Survey.



PSB's Scott Siff comments on our Green Brands Survey
NBC4 - September 1, 2008

60% of Chinese consumers think it's "very important" for companies to cut pollution and waste.
- from PSB's GBS China Survey
Consumers expect to double spending on green products/services in '08, totaling $500 billion annually.
82% of consumers think it's important for a company to mitigate climate change.
Women are nearly 20% more likely than man to say being "Socially responsible" and "Works to cut pollution and waste" are very important for a company.
Men are 4 times more supportive than women of nuclear energy.
- from PSB's GBS 3.0 Survey

 

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