Penn, Schoen & Berland Associates - Green Brands Survey: PSB-JWT Survey on Sustainability in the 2009 Recession

PSB Green

PSB-JWT Survey on Sustainability in the 2009 Recession

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		In the UK, 88% think that green products cost more than comparable non-green products.
		43% of French consumers say that there's so much advertising about green products that it makes people tune it out.
		Globally, consumers turn first to television and the Internet for information on environmental and "green" issues.
		47% of Americans think that limited selection is one of the biggest challenges to purchasing green products or services.
- From Green Brands Survey 2009