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Since 2006, Penn, Schoen & Berland has partnered with Landor Associates and Cohn & Wolfe to survey consumers on their perceptions of the rapidly evolving "green" space with the Green Brands Survey.
2009's survey is the largest –with over 5,000 people in seven countries (US, UK, China, India, Brazil, France, and Germany) participating. This year we also partnered with Esty Environmental Partners, a corporate environmental strategy consulting firm, to develop the study.
To download a PDF of this presentation, please click here.
The presentation below begins to explain the results –with topline findings and global trends highlighted. Please click any slide to view a larger version. This is only a small part of the story, so feel free to contact us with any questions or comments.
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In Brazil, 62% think that the environment is of greater concern than the economy. |
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In India, 14% think that green products cost less than comparable non-green products. |
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In France, 41% plan to spend more on green products in the next year, while only 10% plan to spend less. |
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58% of Germans say that the biggest obstacle to purchasing green products or services is that they are too expensive. |
| - From Green Brands Survey 2009 |
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