Penn Schoen Berland

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Welcome to Penn Schoen Berland

Penn Schoen Berland is a market research and consulting firm with over 30 years of experience that specializes in bringing the lessons from the political campaign trail into the corporate boardroom to give our clients the strategic insights they need to beat the competition - WINNING KNOWLEDGE^TM

Latest News

May 15, 2012 - The New York Times
Soccer Dads: The Most Likely White, Male Backers

May 09, 2012 - TIME
Will Events in China Have Any Lasting Impact on Obama?

May 06, 2012 - Holmes Report
Arab Youth Priorities Switch To Economic Independence

More News >

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The small forces behind tomorrow's big changes By Mark J. Penn with E. Kinney Zalesne
The newly released paperback edition of Microtrends, including many new and updated trends, is climbing on the New York Times' Bestsellers list.

The Advertising Research Foundation has awarded Penn Schoen Berland a 2012 David Ogilvy Award for work on behalf of Paramount Pictures in the campaign for the film Justin Bieber: Never Say Never.