Winning KnowledgeTM

From winning Presidential campaigns to opening Hollywood blockbusters, Penn Schoen Berland develops research-driven strategies to help brands beat their competition.

About
PSB

PSB in
the Press

who
we
are

Penn Schoen Berland (PSB) is a premier market research and consulting firm that specializes in messaging and communications strategy for blue-chip corporate, political, and entertainment clients.

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what
we
do

At PSB, we’re about helping our clients win—whether at the ballot box, the box office, or the store shelf. Using cutting-edge tools and technologies, we provide research-based recommendations that help our clients make strategic decisions that give them a competitive advantage.

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KNX 1070 Radio Interview - Driving Fears

PSB

Amid Rise of Zipcar and Uber, Ford Drives Into Car-Sharing Space

U.S. News

Ford looks beyond just making vehicles

The Boston Globe

Buying a car could soon be a thing of the past, and Ford is desperate to find what’s next

Washington Post

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